Milano Moda

European elegance meets bright color, bold cuts, and standout style in the Milano Moda Collection from Scruples.

Home to the catwalk capital of Italy, Milan is a vibrant, stylistic city known for its fearless approach to design. Scruples artists captured the city’s character by developing dramatic, showstopping formulas featuring Scruples’ creme color systems.

Coupled with pronounced cuts in short, medium and long styles, and photographed by North American Hairstyling Awards (NAHA) winner Jake Thompson, this collection pushes the envelope on international influence.

Creative Director: Mia Liguori, Scruples CO-President Creative & International Business
Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team
Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team
Haircolor:

April Godwin, Scruples Design Team

Jeffrey James, Katie Mrotek, Katie Locke and Josie Schuster, Scruples Artists
Makeup: Kumi
Photography: Jake Thompson

Model: Johanna
Look: Versare
Natural level: 6
Pre-Lighten: POWER BLONDE Lightening Powder
Base color: TRUE INTEGRITY Opalescent Creme Colour Level 1 Ash + Level 3 Neutral
Dimension color 1: TRUE INTEGRITY Opalescent Creme Colour Level 5 Blackberry + Purple Intensifier
Dimension color 2: TRUE INTEGRITY Opalescent Creme Colour Clear + Creme Booster + Level 1 Ash
Dimension color 3: HYPNOTIC Single–Step Creme Lowlights Honey Lust

Model: Anna
Look: Argento
Natural level: 6
Pre-Lighten mid-shaft to ends: POWER BLONDE Lightening Powder
Stretched Root: TRUE INTEGRITY Opalescent Creme Colour Level 4 Neutral + Graphite Intensifier
Dimension color 1: POWER BLONDE Conditioning Gel Toner Steel
Dimension color 2: POWER BLONDE Conditioning Gel Toner Ice
Dimension color 3: POWER BLONDE Conditioning Gel Toner Platinum

Model: Grace
Natural level: 5
Base color: TRUE INTEGRITY Opalescent Creme Colour Level 6 Radiant Red + Purple Intensifier
Dimension color 1: TRUE INTEGRITY Opalescent Creme Colour Level 8 Brilliant Copper + Yellow Intensifier + Red Intensifier
Dimension color 2: TRUE INTEGRITY Opalescent Creme Colour Level 5 Blackberry
Dimension color 3: ILLUSIONIST Brilliant Creme Highlights Crimson