Please be advised that the website is going through some changes, apologies if some functions do not work how they should. If you would like information or would like to place an order, please email us directly at Kind regards Gina and the team at Definition NZ

Definition NZ ltd

Definition NZ has been appointed the exclusive distributor of Scruples hair care for New Zealand. Definition NZ works hard to fulfill it’s vision…


To provide the salon and spa professional with everything they need -
products, services, education and support - 
for the highest-quality nail, make up and hair services.


We will become known as the foremost and respected supplier of superior beauty products and educational services in New Zealand

Our promise

  • We’ll strive to only employ people who share our sense of purpose and values and have a very high regard for exceptional customer service
  • To do whatever possible to help our customers, our representatives and sub distributors, to succeed in their businesses
  • To foster education and training for our people, our customers and their customers
  • To continually implement and update our systems
  • To stay congruent with our foundation values at all times
  • To continually introduce complementary product lines
  • To remain focused on delivering to our defined markets
  • To have some fun

Our foundation values

  • We take responsibility for our actions
  • Loyalty. We can be depended on to be dutiful, respectful and obedient in a positive way
  • We encourage creativity and original and imaginative thoughts and actions
  • We thrive on new and challenging experiences that are out of the ordinary 
  • Encouraging a sound, secure and harmonious family environment
  • To try things and learn from mistakes made

Education is still an important focus.  Training Programmes were introduced in 2015. Along with international guests including the world top ranking educators and technicians have been brought to New Zealand to offer Masters training programs allowing the stylists in New Zealand to have the opportunity to receive training to an international standard. Educational programmes ranging from beginner to advanced are offered throughout New Zealand on a regular basis, with Masters programmes as required. We can guarantee you will find that every Definition NZ Educational Ambassador's passion, love for the industry, and dedication to share their knowledge is second to none!

Today Definition NZ Ltd Head Office is situated in Heathcote. There is a wider team consisting of Sales Staff and Educational Ambassadors situated throughout New Zealand and dedicated staff looking after sales & marketing, warehousing logistics etc..


About Scruples

Scruples has been family owned since its inception in 1983 and has held to its vision of what's important:

service, professionalism and integrity.

From this vision, a culture emerged that embraces the needs of professionals. Constantly focused on creating a culture of caring and smart solutions, everything we do is designed to help make hair professionals more successful.

Our Mission
Empowering hair professionals with smart solutions to exceed customer expectations.

Our Leadership
Tracy Liguori and Mia Liguori McHugh, co-presidents of Scruples Professional Salon Products, are leading the iconic family-based business into the future fueled by a love of the profession and commitment to integrity and education. Our two favorite sisters sat down with American Salon’s Gordon Miller to discuss leadershipincluding how they challenge each other professionally, their great respect for and commitment to salon professionals, and the education required to grow businesses and careers.



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